Diwali 2012 Special with Salman Khan

His family members might have produced films before, including Arbaaz Khan's Dabangg, but Salman got enterprising by investing in Yatra.com – a travel website he endorses. The group that owns Yatra – Network18 – already had a happy relationship with Salman thanks to his brand ambassadorship of Viacom18's HISTORY channel and also as host of Bigg Boss on Colors. Salman just had to take this smooth business relationship to the next level, so much so that he never went back to hosting his successful show 10 Ka Dum that launched him on TV, for rival channel Sony. Salman also launched the clothing line of his Being Human Foundation and got endorsements such as BlackBerry PlayBook and Thums Up (for the second time).