Britannia Tiger, one of the power brands in the kids segment, has joined hands with the largest power-brand of the film industry Salman Khan – The Tiger of Bollywood!
Salman Khan, whose appeal cuts across segments and geographies will play a crucial role in further enhancing Tiger’s core values through his association in presenting the brand, its products and promotional activities.
Actor Salman Khan, says, “I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing. This association is also very special to me because my family and I are regular consumers of Britannia biscuits and the very mention of Britannia brings their famous jingle ‘ting ting ting ting’ to my mind. I really look forward to a happy and successful association with Britannia Tiger.”
Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries Limited, says, “ The Tiger brand is about kids – on one hand it is about fun and drool, and on the other hand it is about energy and nutrition. We found a great fit for Britannia Tiger with Salman Khan – someone who is extremely passionate about fitness and a healthy lifestyle – and equally passionate about children and their education and health. We are delighted to have him as our brand ambassador and we are sure this association will take our brand to new heights”.
Britannia Tiger is one of the leading biscuit brands in India serving consumers across the length and breadth of India – through its glucose biscuits, cream biscuits, and chocochip cookies. Tiger enjoys an extensive appeal and has a wide consumer franchise – which Britannia seeks to grow with their association with the Bollywood Tiger Salman Khan.
About Britannia:
Britannia is one of India’s most trusted food brands and caters to consumers in all demographic and socio-economic segments, across urban and rural India, through every day food like biscuits, cakes, rusks and dairy products. ‘Britannia’ is amongst the Top 10 Most Trusted Brands across all categories and # 1 Most Trusted Food brand, in an independent survey conducted by AC Nielsen and The Economic Times. Today Britannia is a leading brand in the organized biscuit and bakery product market in India and has always been the pioneer in product innovation. Biscuits straddle nutrition, delight and convenience benefits, and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers. Living up to its credo “Eat Healthy Think Better” Britannia meets the needs of today’s consumers who like health and taste to co-exist in the food they eat. Several popular Britannia brands like Tiger, Good Day, Marie Gold, 50-50, Milk Bikis, Treat, NutriChoice, Daily Fresh Dahi, Britannia Cheese are popular household brands.
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After many celebs like Amitabh Bachchan and Sachin Tendulkar took to Facebook, it is now Salman Khan's turn to join Facebook. As the Dabagg actor joined the social networking site, he gave a sneak peek into the chain of Being Human stores opening in October. The actor's Facebook

In a video message posted on his page, Salman said: "A lot of people told me 'there are so many of (your) fake Facebook pages, so when are you joining it'. So here I am on this platform."

"Jitne fake pages hain woh ya toh woh join kar le is page ko or kya kahun main? 'Fake off' (So all the fake pages either just join this page or, what can I say, fake off)."

"We are opening Being Human stores all over India starting October," he added.

Salman Khan's fans here went on a rampage after a rumour that the actor was in town to shoot his new film "Dabangg 2″, forcing police to resort to baton charge and arrest six persons.

The fans gathered around Bajaria police station here since afternoon hoping to catch a glimpse of the 46-year-old star, who plays a cop in the movie. But when told that the actor is not coming, they went berserk and vandalised the police station.

Police resorted to baton charge to control the crowd and arrested six people.

Salman's brother and the film's director Arbaaz Khan had apparently come here a few days ago for finalising details of location, which started the rumour that the "Wanted" actor was in town.

"The crowd was standing there hoping that Salman Khan is coming. To control the crowd we had to resort to lathi charge. We have filed complaint against many," said ACP Bharat Singh.

It was reported that few scenes of the film were to be shot here but the crew cancelled the shoot due to security reasons and decided to opt for Lucknow.

Salman bhai may guarantee a grand opening for Arbaaz Khan's directorial debut, but a hit is still not a foregone conclusion

On Saturday, just a day before the Lucknow leg of " Dabangg 2"'s shooting schedule was to begin, its director Arbaaz Khan seemed to have had a lot on his mind as he settled down for a chat in the lobby of a plush five-star in the city.

A bug that he'd caught as soon as he landed in the city wasn't helping matters either. But despite all this you couldn't miss the excitement on Arbaaz's face as he began to talk about his directorial debut.

"Where else would we have gone if not Lucknow? I have visited the city earlier also and somehow, it manages to encompass all that is so essentially North Indian. Besides, my film is based in UP, my character is moving into a bigger town and what are the big cities here if not Lucknow and Kanpur," reasoned Arbaaz, adding, "It will be difficult to name locations as I'm not really familiar with the names of places here. But I loved the old city areas and this huge chauraha in your main marketplace...And Kanpur's railway station was also quite interesting."

But what we really wanted to talk about is him venturing into direction, and that too with a sequel to a blockbuster. "Of course, every sequel comes with its advantages and challenges and even more so with a film like "Dabangg" that has established a legacy. But I have had all of this sorted in my mind for long. On the brighter side, "Dabangg" has a huge fan base, so people will come to watch my film for sure. It has a loyalty base and the director is expected to maintain the quality to meet the expectations of those people. But yaar, legacy kahaan tak chalegi? A film has to run into the second week also, na? Log toh Friday, Saturday ya Sunday aa jaayenge hype pe, but what about the next week. If I don't make a good, strong film, people will say, 'Isme mazaa nahin aaya.' And I am very conscious of that since, of course, this is my debut as a director also. I want to make a worthy sequel and show my expertise," he said.

As for making a sequel to a hit film, Arbaaz's simple logic is: "Why not? I'm sure of my abilities, and I know my film has a scope. As a producer too, I was aware of the scope of my characters of my story and my setting. "Dabangg 2" is a logical extension. I'm very sure I can take this franchisee forward. See, here sequels are made only when the initial film has been successful, which my earlier film was. And trust me, turning director is a well-thought out decision, it did not happen overnight. I was thinking of direction even when I was acting."

Of course, one would assume that to have Salman Khan in your kitty would mean half the problem solved. But Arbaaz has a different perspective. As she explained, "Salman Khan is like having Sachin in your team. The people love him, the camera loves him... One would say, 'Yaar Sachin hai toh century toh bana hi lega.' But think about it, Sachin ne century bana liya but the other players in the team were not able to play... What then? Match toh log ek run se bhi haar jaate hain na... what I'm trying to say is that my script and my work has to be tight enough also."

However, a smile softened Arbaaz's features when we mention the original Munni, and wonder how her absence will affect the franchise. Arbaaz sets us on course with, "Malaika is my lucky charm. Main uske liye kahin toh jagah banaunga..." leaving us wondering.